12 August 2002
Ride 8 Get 1 Free for East Rail domestic passengers Enhanced bonus scheme for Light Rail passengers
The Kowloon-Canton Railway Corporation (KCRC) today (Monday, 12 August) announced a frequent traveller bonus scheme of "Ride 8 Get 1 Free" which will reduce the cost to regular users of East Rail’s domestic services and promote ridership.
With effect from 2 September 2002, all Octopus cardholders, including Elderly and Child cardholders, will automatically receive a free domestic ride for every 8 East Rail domestic trips made within one week from Monday to the following Sunday.
A KCRC spokesman said: "From 2 September, an Octopus cardholder will earn a bonus point for each East Rail domestic trip he makes. Bonus points accumulated below the earning threshold of 8 trips will be deleted starting from the following Monday."
But bonus points accumulated at the threshold of 8 trips, once earned within a week, will not be lost or deleted during the period when the bonus scheme is in operation, until the 9th trip is taken.
For the convenience of passengers, the free ride will be given automatically on the 9th trip, by way of making no fare deduction from their Octopus cards.
"This will save our passengers the trouble of presenting their Octopus cards for redemption of free tickets at customer services counters. It will also remove the possibility of passengers forgetting to redeem their free tickets after completing their 8th trip," he said.
"This is an improvement on our last bonus scheme of Ride 10 Get 1 Free. It will reduce the travelling costs of our regular passengers by more than 10%."
The "Ride 8 Get 1 Free" scheme will be in operation for a period of six months. It will not apply to East Rail's cross-boundary services or journeys to and from Racecourse Station.
The spokesman said, "East Rail domestic services are already cheaper and faster than other modes of public transport. The bonus scheme will help our passengers achieve greater savings. We also hope the scheme will encourage more people to use our services."
Regular Light Rail passengers have been enjoying benefits from a similar bonus scheme introduced since 1997. With effect from 2 September, the bonus for adult personalised Octopus cardholders will be increased from $3 to $3.20 cents, while the bonus for children and senior citizens will be increased from $1.50 cents to $1.60 cents. The enhanced bonus scheme will also be in operation for a period of six months.