13 December 2003
Ride on KCR East Rail and Light Rail to get "KCR Cartoon Family" cardholders free
 
The Kowloon-Canton Railway Corporation (KCRC) will launch an Octopus bonus point programme to celebrate the launch of the "KCR Cartoon Family". Passengers travelling with an Octopus card on East Rail or Light Rail will have the chance to redeem a ‘KCR Cartoon Family’ cardholder free.
The KCR Cartoon Family will comprise four cartoon characters based on the East Rail SP1900 Train, MLR Train, Light Rail Vehicle and KCR Bus.
Between 15 December 2003 and 11 January 2004, East Rail passengers accumulating 5 bonus points with Octopus cards or Light Rail passengers accumulating 50 bonus points can use their points to redeem a KCR Cartoon Family cardholder and a set of Jumpin’ Gym USA game and snack coupons worth $30 for free.
One design of the "KCR Cartoon Family" will be introduced each week and redemption is available while stock lasts.
The bonus points can be acquired by taking KCR East Rail and Light Rail. Passengers travelling with an Octopus card can earn one bonus point for every ride on East Rail, while those travelling with a personalised Octopus card on Light Rail can earn one bonus point for every 10 cents spent on rides.
For details of the programme, passengers can call the KCRC Hotline on 2929 3399 or refer to the posters at KCR East Rail stations and Light Rail stops.