18 June 2004
See the stars on West Rail
Beginning this Sunday 20 June, West Rail Siu Hong Station will host live shows featuring pop singers and famous stars for six consecutive weekends until 24 July 2004. The shows are jointly organised by the Kowloon-Canton Railway Corporation (KCRC) and Metro Showbiz to help boost West Rail patronage and the business sales of the shops at stations.
KCRC Director, Property, Mr Daniel Lam said, "This is one of a series of promotional programmes designed to attract passengers to travel on West Rail and to enhance passengers’ awareness of the shops and to boost their business sales."
"More innovative and exciting West Rail promotional activities will be launched over the next few months."
In addition to the shows, KCRC is giving passengers the opportunity to have dinner with their favourite stars: on 23 July two hundred lucky winners will attend a gala dinner with a popular artist. From 19 June to 18 July, West Rail passengers whose cumulative purchases at any shops in West Rail stations total $100 or above on that day will be entitled to a scratch card. A hundred winners of the scratch game will receive two tickets to the gala dinner, to be held at a Chinese restaurant at West Rail Yuen Long Station. Each participant has a good chance to win many more other prizes.
To encourage customers to shop at West Rail stations, a series of coupons will be available for download from the KCRC website, www.kcrc.com, starting today (17 June).
Passengers may refer to the posters displayed at West Rail stations or call 3150 8706 for details.