17 December 2004
KCRC Safety Campaign kicks off today
 
The Kowloon-Canton Railway Corporation today kicked off its latest Safety Campaign to promote passenger safety. The campaign will focus on educating passengers on the safe use of escalators and enhancing the safety awareness of elderly passengers.
To heighten passengers’ awareness of safety, KCRC has invited actress Ms Nancy Sit to be the campaign’s Safety Ambassador. Ms Sit has recorded a number of safety messages for the Corporation and these messages will be broadcast at East Rail, West Rail, Light Rail stations starting today, and from next week, at Ma On Shan Rail Stations as well. KCRC has also prepared a safety song and will organise a singing contest jointly with Metro Broadcast. The Corporation will also put the safety message across through advertisements in newspapers.
In order to reach the growing number of Mainland visitors to Hong Kong, many of whom use East Rail, KCRC has also prepared a safety leaflet in simplified Chinese characters that will be distributed at stations. Earlier this month, the Corporation also promoted passenger safety to residents of Guangdong Province through games and commercials broadcast on Radio Guangdong. KCRC has also arranged for Santa Claus and safety assistants to distribute safety leaflets to passengers, including Mainland tourists, from now until the end of the month.
KCRC General Manager - East Rail Operations Mr Anthony Yan said, “KCRC’s top priority is to provide passengers with a safe, reliable, efficient and value-for-money service. KCRC will continue to promote passenger safety through promotions and passenger education programmes to ensure all passengers have a safe and happy ride.”
Officiating at today’s opening ceremony of the Safety Campaign were Mr Yan, General Manager - West Rail Operations Mr Tsui Wai-keung, Chairman of the Traffic and Transport Committee of the Sha Tin District Council Mr Ho Hau-cheung, Chairman of the Traffic and Transport Committee of the Tai Po District Council Mr Kwan Wing-yip, Chairman of the Traffic and Transport Committee of the North District Council Mr Poon Chung-yuen, Chairman of the Traffic and Transport Committee of the Yuen Long District Council Mr Man Fu-wan, Chairman of the Traffic Committee of the Sham Shui Po District Council Mr Lam Ka-fai, Vice-chairman of the Traffic and Transport Committee of the Tuen Mun District Council Ms Chan Shu-ying and Ms Sit.
General Manager – East Rail Operations Mr Anthony Yan (fourth from right), General Manager – West Rail Operations Mr Tsui Wai-keung (fourth from left), Ms Nancy Sit and chairmen/vice-chairman of the Traffic and Transport Committee of various District Councils officiating at today’s opening ceremony of KCRC Safety Campaign.
Ms Nancy Sit, Santa Claus and KCRC safety assistants distributing safety leaflets and souvenirs inside an East Rail train.