15 May 2005
KCRC Safety Campaign 2005 kicks off today
 
The Kowloon-Canton Railway Corporation (KCRC) launched the KCRC Safety Campaign 2005 at the West Rail Kam Sheung Road Station today (15 May 2005).
Today’s ceremony marks the beginning of a series of activities which will last until the end of the year to enhance passengers’ safety awareness. The campaign targets at all kinds of KCRC travellers to reinforce the safety messages, in particular "Hold the handrail" and "Mind the platform gap" which remain the top priorities in promoting safety among passengers.
KCRC has invited artistes Mr Sammul Chan and Ms Isabella Leung to be the Safety Stars to aid in the call for passengers to pay more attention to safety. Ms Leung has also recorded a number of safety messages which will be broadcast on radio.
KCRC has also hired 20 Safety Ambassadors who will be stationed at different East Rail, Ma On Shan Rail, West Rail and Light Rail stations from today to the end of June to provide safety tips to passengers.
A 1,000-square foot, 180-feet-long jigsaw puzzle featuring various safety measures pieced together by more than 200 students before the launch ceremony will be displayed at a number of stations to promote safety.
Officiating today’s opening ceremony were General Manager – West Rail Operations Mr Tsui Wai-keung; General Manager – East Rail Operations (Acting) Mr Selwyn Lai; Chairman of the Traffic and Transport Committee of the Tuen Mun District Council Mr So Shiu-shing; Chairman of the Traffic and Transport Committee of the Yuen Long District Council Mr Man Fu-wan; Chairman of the Traffic and Transport Committee of the Sha Tin District Council Mr Ho Hau-cheung; Chairman of the Traffic and Transport Committee of the North District Council Mr Poon Chung-yuen and Chairman of the Traffic and Transport Committee of the Tai Po District Council Mr Kwan Wing-yip.
To reach as wide an audience as possible the campaign will publicise the safety messages through a variety of channels, including newspaper advertorials, television commercials, and radio games and commercials. The campaign also features a new television commercial promoting Light Rail safety which will be aired on various television networks starting today.
At stations, KCRC has produced newly-designed posters and stickers, including up to 135-feet-long stickers covering the entire length of an escalator, to promote the safe use of escalators. The giant stickers have been placed on the side panels of the escalators that have the highest usage. KCRC has also produced stickers for the concourses and platforms to publicise the location of the lifts to encourage passengers to use them.
 
General Manager – West Rail Operations, Mr Tsui Wai-keung (fourth from right), General Manager – East Rail Operations (Acting), Mr Selwyn Lai (third from left), KCRC Safety Stars Mr Sammul Chan (middle) and Ms Isabella Leung (fourth from left), and Chairmen of the Traffic and Transport Committee of five District Councils officiating at today’s opening ceremony of the KCRC Safety Campaign 2005.
 
More than 200 students help piece together a 1,000-square-foot 180-metre-long jigsaw puzzle featuring a number of safety messages.
 
More than 200 students help piece together a 1,000-square-foot 180-metre-long jigsaw puzzle featuring a number of safety messages.
 
The mascot for the Safety Campaign An An will promote safety at stations.
 
KCRC has specially designed stickers, which are up to 135 feet long, for the side panels of those escalators which have a high usage to promote the safe use of escalators.