18 June 2005
Launch of "KCRC Destination Care" Campaign
 
The Kowloon-Canton Railway Corporation (KCRC) has launched today a community programme named "KCRC Destination Care" to support the Government’s initiatives to help the financially disadvantaged people in our community. The campaign, which will comprise of a series of activities related to education and self-development, is catered for the less privileged children in Tuen Mun, Yuen Long and Tin Shiu Wai areas.
A launch ceremony of the "KCRC Destination Care" Campaign was held today at West Rail Kam Sheung Road Station. Mr. Paul Tang, JP, Director of Social Welfare Department; Mr. Samuel Lai, Acting Chief Executive Officer of KCRC; Mr Leung Chi Cheung, Vice-Chairman of Yuen Long District Council; Mr Leung Kin Man, Vice-Chairman of Tuen Mun District Council and Mr James Chan, JP, Yuen Long District Officer officiated at the Ceremony. More than 300 guests and district representatives including students, the Hong Kong Council of Social Service, Yuen Long and Tuen Mun District Councils, social service agencies and organizations in the North West New Territories, Committee on Promotion of Volunteer Service and KCRC Corporate Volunteer Team joined the event.
A major highlight of the "KCRC Destination Care" Campaign is the "Educational Tour" offering youth a free ride on West Rail from North West New Territories to Tsimshatshui to visit the museum facilities there. KCRC will collaborate with social service organizations and groups to organize city tours for the financially disadvantaged students living in Tuen Mun, Yuen Long and Tin Shui Wai areas to join the "Educational Tour". KCRC will also mobilize its Corporate Volunteer Team to lead the student groups on the trips.
Speaking at the Ceremony, KCRC Acting Chief Executive Officer Mr Samuel Lai said, "We hope that the ‘Educational Tour’ will enhance the exposure of the students. The programme has also provided a platform for our volunteers to better serve the community."
KCRC has sent invitation to over 100 social service organizations and groups to join the "Educational Tour". Response has been overwhelming and 15 trips serving more than 500 students have been scheduled between June and September 2005.
KCRC, being a responsible corporate citizen, cares about the community, and encourages its staff to actively participate in social services. The KCRC Corporate Volunteer Team, formally set up in June 2004 with a view to encourage more staff to participate in volunteering and to be more involved with the community, is celebrating its first anniversary this month. With 220 members, the Team includes staff, their families and friends. The KCRC Corporate Volunteer Team has served the community for more than 1,950 hours, which is equivalent to about 244 days, eight working hours a day.
"Educational Tour" will commence on the weekends from June 2005 onwards. KCRC will sponsor the West Rail train tickets. Social welfare organizations and community groups interested in joining the programme could obtain application forms from any of the West Rail and Light Rail Customer Services Centres. Registration has to be filed with KCRC three weeks prior to the proposed event date. For enquiries, please call 2684 8312.
KCRC Corporate volunteer team and 300 students participating in the Educational Tour of KCRC Destination Care Campaign.
Mr Paul Tang, Director of Social Welfare and Mr Samuel Lai, Acting Chief Executive Officer of KCRC and students at the ceremony.
300 children enjoying themselves in the Model Train Colouring Competition.