10 July 2005
KCRC Good Passenger Campaign 2005 kicks off today
 
The Kowloon-Canton Railway Corporation (KCRC) launched the KCRC Good Passenger Campaign 2005 at the West Rail Kam Sheung Road Station today. The campaign, through a series of promotional activities, seeks to encourage all passengers to abide by the KCRC Bylaws and be good passengers.
KCRC operates several railway networks and carries close to 1.3 million passengers a day. KCRC relies on the co-operation and support of passengers for a safe and smooth operation.
The main focus of the campaign is to remind Light Rail passengers to "beep" their Octopus cards at platforms before boarding Light Rail vehicles. Since Light Rail uses an open fare system, with no ticket gates at platforms and on trains, the Corporation very much counts on the co-operation of passengers.
Starting from 1 July, stickers have been posted on all Light Rail platforms and on all Light Rail vehicles to remind passengers to beep their Octopus cards. KCRC has also arranged for 20 "ambassadors" to distribute leaflets on the subject at Light Rail stops.
Other themes of the Good Passenger Campaign include passengers aged 12 or over buying adult tickets, no eating or drinking on KCRC premises and no trespassing on railway tracks. For a month, starting 11 July, KCRC will publicise these messages through radio commercials and radio games. The KCRC Bylaws Enforcement Teams will also step up their operations to enforce the rules.
KCRC understands that passenger education should start at a young age. The Corporation today therefore invited 80 students from eight schools and 20 new young arrivals to form 10 teams to participate in an orienteering programme on the KCRC Bylaws, with an aim to enhancing their knowledge of the Bylaws.
The officiating guests at today’s opening ceremony were General Manager – East Rail Operations Mr Anthony Yan, West Rail Traffic Operations Manager Mr Fred Lam, Chairman of the Tuen Mun District Civil Education Committee Mr Chow Kam-cheung, and Chairman of the Yuen Long District Civil Education Committee Mr Tang Chun-keung.
 
General Manager – East Rail Operations Mr Anthony Yan (second from right), West Rail Traffic Operations Manager Mr Fred Lam (second from left), KCRC Good Passenger Campaign Ambassadors pop stars Mr Kenny Kwan and Ms Stephy Tang (middle), Chairman of the Tuen Long District Civic Education Committee Mr Chow Kam-cheung (first from left) and Chairman of the Yuen Long District Civic Education Committee Mr Tang Chun-keung (first from right) officiating at today’s opening ceremony of the KCRC Good Passenger Campaign 2005.
80 students from eight schools and 20 new young arrivals form 10 teams and participate in an orienteering programme on KCRC Bylaws.